The term online social networking is derived from social networking, which is the grouping of individuals into specific groups with a primary aim of socializing and making fan. Online social networking therefore refers to online communities of internet users whereby members who share common interests and hobbies meet and begin to socialize. Social networking platforms, also known as social sites, are websites like Facebook, Twitter, LinkedIn and many others that offer people the opportunity to socialize.
Why should you join a social media network?
One thing you should know is that social networking came and came to stay. It’s the way to go in contemporary times and for both young and old generations. If you want to stay in business, you need to think joining one. More and more people are joining now and again and the numbers are growing tremendously. If you are not on Facebook and not on any other social network, I would say you are yet to be born, whether you are in any business or not. For instance, Facebook alone has over 800 million active users of which 400 million frequent this social site every day. What does that communicate to you?
Well a platform with 800 million members is not something to joke with in real terms. This is why any success-conscious business should be visualizing a lot of opportunities and should endeavor to grab them by joining platforms like Facebook, Twitter and others not only for fan but also for marketing your online home business.
Online social networking is largely for socialization and for fan. The biggest benefit you can ever have from being on any social network is the ability to get a diversity of friends from all around the world. You can easily create your own network of friends with whom you share common interests and goals.
Remember that where there is fan there is business and money. For those who are soccer fans, have you ever imagined how many people benefit from football? I have noticed that apart from the players who earn huge amounts of money from their talents, people involved in businesses like betting, selling drinks, jerseys and many other items related to soccer earn their living when other people enjoy fan. Many have made a fortune out the fan created by football. Just look around you, you will understand what I am saying.
Through the fan you can also position yourself well to do business. Most people like fan, like socializing and are so much willing to part away with their cash to get what will give them the fan they like. Using the same example of football, when soccer fans get excited upon winning a match, they rejoice in various ways and styles. As they rejoice, they spend on the things that enhance their happiness.
That said, I would like you to look at online social networking as a very rich and fertile ground for you to base on and market your business. Learn the tricks of doing business using social media. As you socialize, position yourself well to market your business to the so many friends you make. Some of the key factors of building a successful marketing strategy with social networks include the following.
1. Acquiring information on how the social network you have joined operates. It’s important for you to get to know very well how the network operates.
2. Planning prior to the implementation of your marketing strategies in any social network you are in. There is nothing you can ever succeed in without good planning. Effective planning, for example if you are on Facebook, will entail asking yourself and finding answers as to what you want to achieve, how you intend to achieve it and what your brand is.
3. Knowing about your targeted customers. You have to get in-depth information about your targeted customers, what they like and dislike, their behaviors, how to get them and any other related information.
4. Building a team of unlimited number of fans from whom you will get people interested in the products and services you offer.
5. Engaging your friends and other visitors regularly to create a reason for them to like you and come back to your page through provision of useful content, photos, videos, organizing contests and having fan with them.
6. Avoiding using traditional marketing methods in any social network. What I mean here is that you should avoid controlling your friends. Remember that people join Facebook, Twitter, etc… mainly for fan and socialization. Instead of controlling them, communicate to them, collaborate with them, educate them and entertain them.
7. Educating and entertaining your followers is a key to building a trusting relationship with them. Make it a habit to post educative and entertaining information however simple it is.
8. Establishing your presence. People can only build trust in your business if they get to know that there is a human being behind it.
9. Adding social media buttons to your website to enable your visitors to share your content with their friends.
10. Selling products related to your brand image and your niche.
As I wind up, I would like to remind you that online social networking came to stay. If you are already on a social network but were limiting yourself to using it only for fan, think about marketing your business to earn some income out of fan and socialization.
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